Tomás Pires da Silva
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Monobloco

The word monobloco, in this craft, it's a technic to make letters in way that they look like a solid block.
This gives to each letter a strong, solid and tridimensional feeling.

I wanted to pass this details to the brand, so I developed a symbol that as a geometric base.
The symbol evolved into an M, and then was simplified in a way it would pass perspective and unity. 

The colours were chosen by observing another craft: neon making.
The Neon and Argon are the base to all the colours that the neon lights offer to us.
The neon as a fire red colour and the argon is much cooler, almost purple. 
 

You can also check the website.

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