The word monobloco, in this craft, it's a technic to make letters in way that they look like a solid block. This gives to each letter a strong, solid and tridimensional feeling.
I wanted to pass this details to the brand, so I developed a symbol that as a geometric base. The symbol evolved into an M, and then was simplified in a way it would pass perspective and unity.
The colours were chosen by observing another craft: neon making. The Neon and Argon are the base to all the colours that the neon lights offer to us. The neon as a fire red colour and the argon is much cooler, almost purple.